{"id":21925,"date":"2026-05-08T15:15:08","date_gmt":"2026-05-08T20:15:08","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/efficient-by-design-cloud-based-production-for-modern-brands\/"},"modified":"2026-05-13T11:44:56","modified_gmt":"2026-05-13T16:44:56","slug":"efficient-by-design-cloud-based-production-for-modern-brands","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/efficient-by-design-cloud-based-production-for-modern-brands\/","title":{"rendered":"Efficient by Design: Cloud-Based Production for Modern Brands"},"content":{"rendered":"<p>As content volume, speed, and personalization demands increase, organizations are reengineering their production pipelines to remove friction and redundancy. This panel focuses on how cloud-based production pipelines are being designed to streamline every stage of the process \u2014 from ingest and collaboration to versioning, approvals, and delivery.<\/p>\n<p>We examine how modern workflows using shared cloud infrastructure, virtual studios, and intelligent asset management enable distributed teams to work in parallel rather than in sequence. By replacing CapEx-heavy systems with flexible, scalable pipelines, brands are reducing bottlenecks, improving visibility across production, and maintaining security and control while producing more content, faster.<\/p>\n<p>Moderator: Lisa Watts, CEO, CREE8 Inc<\/p>\n<p>Speakers: <\/p>\n<p>Tigh Holmstrom, Product Solutions Architect, Netapp<br \/>\nPeter Hootman, Head of Production, Director, Intuit Credit Karma<br \/>\nRon Tolentino, Strategic Advisor, Emerging Technology &amp; Media (Former Dentsu) ProFlection Advisory<\/p>\n<p>Location: VideoNext Theater<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As content volume, speed, and personalization demands increase, organizations are reengineering their production pipelines to remove friction and redundancy. This\u2026<\/p>\n","protected":false},"featured_media":21926,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[59,153,148],"show-type":[63],"show-year":[66],"class_list":["post-21925","video","type-video","status-publish","has-post-thumbnail","hentry","category-cloud-virtualization","category-corporate-and-enterprise-media","category-distribution-and-ip-based-workflows","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Efficient by Design: Cloud-Based Production for Modern Brands - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/efficient-by-design-cloud-based-production-for-modern-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Efficient by Design: Cloud-Based Production for Modern Brands - NAB Show\" \/>\n<meta property=\"og:description\" content=\"As content volume, speed, and personalization demands increase, organizations are reengineering their production pipelines to remove friction and redundancy. This\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nabshow.com\/video\/efficient-by-design-cloud-based-production-for-modern-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"NAB Show\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2026\/05\/vimeo-thumbnail-21925-1778271309.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/\",\"name\":\"Efficient by Design: Cloud-Based Production for Modern Brands - NAB Show\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21925-1778271309.jpg\",\"datePublished\":\"2026-05-08T20:15:08+00:00\",\"dateModified\":\"2026-05-13T16:44:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21925-1778271309.jpg\",\"contentUrl\":\"https:\\\/\\\/www.nabshow.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/vimeo-thumbnail-21925-1778271309.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/video\\\/efficient-by-design-cloud-based-production-for-modern-brands\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nabshow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Efficient by Design: Cloud-Based Production for Modern Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nabshow.com\\\/#website\",\"url\":\"https:\\\/\\\/www.nabshow.com\\\/\",\"name\":\"NAB Show\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nabshow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Efficient by Design: Cloud-Based Production for Modern Brands - NAB Show","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nabshow.com\/video\/efficient-by-design-cloud-based-production-for-modern-brands\/","og_locale":"en_US","og_type":"article","og_title":"Efficient by Design: Cloud-Based Production for Modern Brands - NAB Show","og_description":"As content volume, speed, and personalization demands increase, organizations are reengineering their production pipelines to remove friction and redundancy. 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