{"id":21981,"date":"2026-05-08T15:15:49","date_gmt":"2026-05-08T20:15:49","guid":{"rendered":"https:\/\/www.nabshow.com\/video\/monetize-where-brands-creators-and-commerce-meet\/"},"modified":"2026-05-13T11:44:31","modified_gmt":"2026-05-13T16:44:31","slug":"monetize-where-brands-creators-and-commerce-meet","status":"publish","type":"video","link":"https:\/\/www.nabshow.com\/video\/monetize-where-brands-creators-and-commerce-meet\/","title":{"rendered":"MONETIZE: Where Brands, Creators, and Commerce Meet"},"content":{"rendered":"<p>As traditional advertising models evolve, monetization is moving directly into the storytelling process. New tools are helping creators and brand partners collaborate earlier in the development of programming \u2014 identifying placement opportunities, reducing IP and brand risk, and connecting on-screen moments directly to commerce and audience engagement. <\/p>\n<p>This session also explores the growing importance of transparency in brand integration and commercial storytelling \u2014 ensuring audiences understand when messaging is sponsored, how partnerships are structured, and how authenticity is maintained in a rapidly expanding content ecosystem.<\/p>\n<p>Moderator: Marie Bahl, CMO, Uptempo<\/p>\n<p>Speakers: <\/p>\n<p>Mark Belinsky, CEO, Playste<br \/>\nSophia Xing, CEO, Plot Party<\/p>\n<p>Location: Startup Theater<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As traditional advertising models evolve, monetization is moving directly into the storytelling process. New tools are helping creators and brand\u2026<\/p>\n","protected":false},"featured_media":21982,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[150,58,156,147],"show-type":[63],"show-year":[66],"class_list":["post-21981","video","type-video","status-publish","has-post-thumbnail","hentry","category-advertising-and-marketing","category-artificial-intelligence","category-film-and-cinema","category-production-and-post","show-type-las-vegas","show-year-66"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONETIZE: Where Brands, Creators, and Commerce Meet - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/video\/monetize-where-brands-creators-and-commerce-meet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONETIZE: Where Brands, Creators, and Commerce Meet - NAB Show\" \/>\n<meta property=\"og:description\" content=\"As traditional advertising models evolve, monetization is moving directly into the storytelling process. 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