{"id":2992,"date":"2025-01-14T10:01:29","date_gmt":"2025-01-14T15:01:29","guid":{"rendered":"https:\/\/www.nabshow.com\/?post_type=article&#038;p=2992"},"modified":"2026-01-26T03:01:37","modified_gmt":"2026-01-26T08:01:37","slug":"its-all-happening-in-the-cloud-baby-new-camera-to-cloud-mam-and-cloud-storage-workflows","status":"publish","type":"article","link":"https:\/\/www.nabshow.com\/article\/its-all-happening-in-the-cloud-baby-new-camera-to-cloud-mam-and-cloud-storage-workflows\/","title":{"rendered":"It\u2019s All Happening in the Cloud, Baby: New Camera-to-Cloud, MAM and Cloud Storage Workflows"},"content":{"rendered":"\n<section class=\"hero content-position-full\" id=\"6a06986e5d7b4\" style=\"background:var(--wp--custom--color--nab-blue-dark);\">\n\n<header class=\"header\">\n\t<div class=\"header-inner\">\n\n\t\t<div class=\"header-columns\">\n\n\t\t\t<div class=\"header-image\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nabshow.com\/\" title=\"NAB Show\" rel=\"home\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/nabshow-logo.webp\" alt=\"NAB Show\">\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<h1 class=\"header-title\">NAB Show<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"shape-holder\">\n\t\t\t\t<svg id=\"header-n-shape\" class=\"header-n-shape\" width=\"1448\" height=\"1300\" viewBox=\"0 0 1448 1300\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<path\n\t\t\t\t\td=\"M118.956 1299H519.683C709.682 1299 837.507 1226.46 930.776 1057.16L1424.79 165.836C1476.62 72.5612 1435.15 0 1328.06 0H923.871C733.873 0 599.144 76.0046 509.318 241.841L22.2267 1133.18C-29.5991 1226.46 11.8616 1299.02 118.956 1299.02\"\n\t\t\t\t\tfill=\"#AD1F82\" \/>\n\t\t\t\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<div class=\"shape-shield\"><\/div>\n\n\t\t\t<div class=\"header-navs\">\n\n\t\t\t\t<nav class=\"header-utility\">\n\t\t\t\t\t<ul id=\"menu-header\" class=\"header-menu\"><li id=\"menu-item-241\" class=\"nab-purple-1 menu-item menu-item-type-custom menu-item-object-custom menu-item-241\"><a>NAB SHOW<\/a><\/li>\n<li id=\"menu-item-242\" class=\"nab-purple-2 menu-item menu-item-type-custom menu-item-object-custom menu-item-242\"><a>NAB SHOW NEW YORK<\/a><\/li>\n<li id=\"menu-item-243\" class=\"nab-purple-3 menu-item menu-item-type-custom menu-item-object-custom menu-item-243\"><a>TRENDS AND TOPICS<\/a><\/li>\n<li id=\"menu-item-11972\" class=\"nab-purple-4 menu-item menu-item-type-custom menu-item-object-custom menu-item-11972\"><a>EXHIBIT\/SPONSOR<\/a><\/li>\n<li id=\"menu-item-11971\" class=\"nab-purple-5 menu-item menu-item-type-custom menu-item-object-custom menu-item-11971\"><a>RESOURCES<\/a><\/li>\n<\/ul>\t\t\t\t\n\t\t\t\t<\/nav>\n\n\t\t\t\t<div class=\"ever-present-buttons\">\n\t\t\t\t\t<!-- <a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a> -->\n\t\t\t\t\t<a href=\"https:\/\/naborg.my.site.com\/NAB\/interested-in-exhibiting\" target=\"_blank\">APPLY TO EXHIBIT<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<nav class=\"header-controls\">\n\t\t\t\t\t<ul class=\"menu\">\n\t\t\t\t\t\t<form role=\"search\" method=\"get\" id=\"searchform\" class=\"searchform\" action=\"https:\/\/www.nabshow.com\/\">\n\n\t\t\t<label class=\"screen-reader-text\" for=\"s\">Search for:<\/label>\n\n\t\t\t<div class=\"searchform-input-container\">\n\t\t\t\t<input\n\t\t\t\t\ttype=\"text\"\n\t\t\t\t\tclass=\"searchform-input\"\n\t\t\t\t\tvalue=\"\"\n\t\t\t\t\tname=\"s\"\n\t\t\t\t\tid=\"s\"\n\t\t\t\t\tplaceholder=\"Search NABSHOW\"\n\t\t\t\t\/>\n\n\t\t\t\t<div class=\"searchform-submit-container\">\n\t\t\t\t\t<button type=\"submit\" class=\"searchform-submit\" id=\"searchsubmit\">\n\t\t\t\t\t\t<i class=\"fas fa-search\"><\/i>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"searchform-meta\">\n\n\t\t\t\t<div class=\"searchform-result-count\">\n\t\t\t\t\t0 results\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"searchform-meta-buttons\">\n\t\t\t\t\t<button type=\"button\" class=\"searchform-reset\">Reset Filters<\/button> |\n\t\t\t\t\t<button type=\"button\" class=\"searchform-clear\">Clear Search<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-show-types\">\n\t\t\t\t\t<legend>Show<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"las-vegas\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Las Vegas <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"63\">(394)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-show-type-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_show_type[]\"\n\t\t\t\t\t\t\t\tvalue=\"new-york\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">New York <span class=\"searchform-facet-count\" data-taxonomy=\"show-type\" data-term-id=\"65\">(70)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-years\">\n\t\t\t\t\t<legend>Year<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2025 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"64\">(129)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2026\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2026 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"66\">(316)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-year-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_year[]\"\n\t\t\t\t\t\t\t\tvalue=\"2027\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">2027 <span class=\"searchform-facet-count\" data-taxonomy=\"show-year\" data-term-id=\"73\">(2)<\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t\t\n\t\t\t<fieldset class=\"searchform-types\">\n\t\t\t\t<legend>Type<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"article\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Article <span class=\"searchform-facet-count\" data-post-type=\"article\">(83)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"page\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Page <span class=\"searchform-facet-count\" data-post-type=\"page\">(127)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"press-release\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Press Release <span class=\"searchform-facet-count\" data-post-type=\"press-release\">(47)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"session\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Session <span class=\"searchform-facet-count\" data-post-type=\"session\">(619)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"speaker\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Speaker <span class=\"searchform-facet-count\" data-post-type=\"speaker\">(1015)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-type-item\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\tname=\"search_type[]\"\n\t\t\t\t\t\t\tvalue=\"video\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"searchform-facet-label\">Video <span class=\"searchform-facet-count\" data-post-type=\"video\">(262)<\/span><\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/fieldset>\n\n\t\t\t\n\t\t\t\t\t\t\t<fieldset class=\"searchform-categories\">\n\t\t\t\t\t<legend>Category<\/legend>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"advertising-and-marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Advertising and Marketing <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"150\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"artificial-intelligence\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Artificial Intelligence <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"58\"><span class=\"searchform-facet-count-separator\">(<\/span>127<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audience-measurement\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audience Measurement <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"151\"><span class=\"searchform-facet-count-separator\">(<\/span>27<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"audio-podcasting-radio\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Audio | Podcasting | Radio <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"149\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"business-strategy-and-research\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Business Strategy and Research <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"154\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"changing-frequencies\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Changing Frequencies <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"70\"><span class=\"searchform-facet-count-separator\">(<\/span>5<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cloud-virtualization\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cloud Virtualization <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"59\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"corporate-and-enterprise-media\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Corporate and Enterprise Media <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"153\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"creator-economy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Creator Economy <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"60\"><span class=\"searchform-facet-count-separator\">(<\/span>65<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"cybersecurity\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Cybersecurity <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"157\"><span class=\"searchform-facet-count-separator\">(<\/span>2<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"data-and-analytics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Data and Analytics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"152\"><span class=\"searchform-facet-count-separator\">(<\/span>25<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"distribution-and-ip-based-workflows\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Distribution and IP-Based Workflows <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"148\"><span class=\"searchform-facet-count-separator\">(<\/span>35<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"executive-viewpoint\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Executive Viewpoint <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"125\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"exhibitor-spotlight\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Exhibitor Spotlight <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"57\"><span class=\"searchform-facet-count-separator\">(<\/span>10<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"film-and-cinema\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Film and Cinema <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"156\"><span class=\"searchform-facet-count-separator\">(<\/span>14<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"immersive-tech-ar-vr-xr\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Immersive Tech (AR\/VR\/XR) <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"159\"><span class=\"searchform-facet-count-separator\">(<\/span>7<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"journalism-news-tv\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Journalism | News | TV <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"155\"><span class=\"searchform-facet-count-separator\">(<\/span>8<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"main-stage\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Main Stage <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"129\"><span class=\"searchform-facet-count-separator\">(<\/span>11<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"nextgen-tv-atsc-3-0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">NextGen TV \/ ATSC 3.0 <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"158\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"production-and-post\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Production and Post <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"147\"><span class=\"searchform-facet-count-separator\">(<\/span>66<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"resources\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Resources <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"53\"><span class=\"searchform-facet-count-separator\">(<\/span>28<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"sports\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Sports <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"61\"><span class=\"searchform-facet-count-separator\">(<\/span>64<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"streaming\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Streaming <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"62\"><span class=\"searchform-facet-count-separator\">(<\/span>46<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"thought-leadership\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Thought Leadership <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"127\"><span class=\"searchform-facet-count-separator\">(<\/span>1<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"trends-topics\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Trends and Topics <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"33\"><span class=\"searchform-facet-count-separator\">(<\/span>72<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"uncategorized\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Uncategorized <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"1\"><span class=\"searchform-facet-count-separator\">(<\/span>0<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label class=\"searchform-category-item\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"search_cat[]\"\n\t\t\t\t\t\t\t\tvalue=\"webinar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"searchform-facet-label\">Webinar <span class=\"searchform-facet-count\" data-taxonomy=\"category\" data-term-id=\"71\"><span class=\"searchform-facet-count-separator\">(<\/span>3<span class=\"searchform-facet-count-separator\">)<\/span><\/span><\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t<\/fieldset>\n\t\t\t\n\t\t<\/form>\t\t\t\t\t\t<li class=\"menu-item\">\n\t\t\t\t\t\t\t<a href id=\"header-search-button\" class=\"header-search-button\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-search\" tabindex=\"0\" role=\"button\"><\/i>\n\t\t\t\t\t\t\t\t<i class=\"fas fa-xmark hide\" tabindex=\"0\"><\/i>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/nav>\n\t\t\t\t\n\t\t\t\t<div id=\"header-menu-button\" class=\"mobile-nav-toggle\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<span><\/span>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/header>\n\n<div class=\"small-nav-holder\">\n\n\t<div id=\"mega-menu-es\" class=\"small\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/las-vegas\/why-nab-show\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/exhibit-sponsor\/new-york\/why-nab-show-new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\t\n\t<div id=\"mega-menu-r\" class=\"small right\">\n\t\t<ul>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/las-vegas\/\">NAB SHOW<\/a><\/li>\n\t\t\t<li class=\"intro\"><a href=\"\/resources\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<\/ul>\n\t<\/div>\n\n<\/div>\n\t\n<div class=\"nav-container\"><\/div>\n\n<div id=\"mega-menu-lv\">\n\t<a class=\"featured-image-link\" href=\"\/las-vegas\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/06\/Exhibits_featured.jpg.webp);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/las-vegas\/\">NAB SHOW LAS VEGAS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB261\/\" target=\"_blank\">REGISTER NOW<\/a><\/li> -->\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/photos\/\">VIEW PHOTOS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB271\/flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/why-nab-show\/\">EXHIBIT<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/video-highlights\/\">2025 VIDEO HIGHLIGHTS<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"https:\/\/hotels.expobook.com\/6D10B087-61A6-4A8C-B0DA-C09343D066AC\/0?utm_source=nab&utm_campaign=2026_nab_show&utm_medium=assoc_site\" target=\"_blank\">BOOK HOTEL<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/sessions\/\">SESSIONS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/las-vegas\/featured-speakers\/\">FEATURED SPEAKERS<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/las-vegas\/download-the-app\/\">DOWNLOAD THE APP<\/a><\/li> -->\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-ny\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/new-york\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/20241009__NAB_-NY_021.jpg);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/new-york\/\">NAB SHOW NEW YORK<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"https:\/\/registration.experientevent.com\/ShowNAB268\/Flow\/INQ\/#!\/registrant\/\/Profile\/\" target=\"_blank\">GET ON THE LIST<\/a><\/li>\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/registration\/\">REGISTRATION<\/a><\/li> -->\n\t\t<!-- <li class=\"sub-intro\"><a href=\"\/new-york\/networking-and-events\/\">NETWORKING AND EVENTS<\/a><\/li> -->\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/conferences-and-workshops\/\">EDUCATION<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/new-york\/show-floor\/\">SHOW FLOOR<\/a><\/li>\n\t<\/ul>\n<\/div>\n<div id=\"mega-menu-tt\" class=\"\">\n\t<a class=\"featured-image-link\" href=\"\/trends-and-topics\/\"><div class=\"featured-image\" style=\"background-image: url(https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/10\/trends-and-topics_feature_image.png);\"><\/div><\/a>\t<ul>\n\t\t<li class=\"intro\"><a href=\"\/trends-and-topics\/\">TRENDS &#038; TOPICS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/artificial-intelligence\/\">ARTIFICIAL INTELLIGENCE<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/cloud-virtualization\/\">CLOUD VIRTUALIZATION<\/a><\/li>\n\t<\/ul>\n\t<ul>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/creator-economy\/\">CREATOR ECONOMY<\/a><\/li>\n\t\t<li\tclass=\"sub-intro\"><a href=\"\/trends-and-topics\/sports\/\">SPORTS<\/a><\/li>\n\t\t<li class=\"sub-intro\"><a href=\"\/trends-and-topics\/streaming\/\">STREAMING<\/a><\/li>\n\t<\/ul>\n<\/div>\n\n\t<div class=\"hero-inner\">\n\t\t<div class=\"hero-content is-layout-flow\">\n\t\t\t\r\n\r\n<h1 class=\"wp-block-heading has-contrast-color has-text-color has-link-color has-max-36-font-size wp-elements-791194952f7586c955d6f88c6f83fd8e\">Cloud Virtualization.<\/h1>\r\n\r\n\n\t\t\t<!-- query post loop here --> \n\t\t<\/div>\n\t<\/div>\n\n\t<!-- <div class=\"gradient-overlay\" style=\"background: <\/\/?= $background_gradient ?>; opacity: <\/\/?= ($gradient_opacity  \/ 100) ?>; mix-blend-mode: <\/\/?= $blend_mode ?>;\"><\/div> -->\n\t\t<div class=\"hero-image-rotator\">\n\t\t\t<svg id=\"header-a-shape\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" viewBox=\"0 0 1728 959\">\n\t\t\t\t\t<path class=\"blue-dark\" d=\"M0,0v959h384.9l276.8-506.3c6.4-11.8,12.9-23.3,19.6-34.6L451.2,0H0Z\"\/>\n\t\t\t\t\t<path class=\"orange\" d=\"M1723.8,0H451.2l230.1,418.1c32.8-55.3,69-103.9,108.7-146.1h0c138.9-147.7,321.1-217,553.6-217h384.4V0h-4.2Z\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<div class=\"gradient-overlay\"><\/div>\n\t\t\t<div class=\"gradient-overlay-edge\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\n\t\n<\/section>\n\n<script>\n\tdocument.addEventListener('DOMContentLoaded', function() {\n\t\tvar wrapper = document.querySelector('.vimeo-wrapper');\n\t\tif (wrapper) {\n\t\t\tvar observer = new IntersectionObserver(function(entries) {\n\t\t\t\tif (entries[0].isIntersecting) {\n\t\t\t\t\tvar videoId = wrapper.getAttribute('data-video-id');\n\t\t\t\t\tvar iframe = document.createElement('iframe');\n\t\t\t\t\tiframe.src = \"https:\/\/player.vimeo.com\/video\/\" + videoId + \"?background=1&autoplay=1&loop=1&byline=0&title=0\";\n\t\t\t\t\tiframe.frameBorder = \"0\";\n\t\t\t\t\tiframe.allow = \"autoplay; fullscreen\";\n\t\t\t\t\tiframe.allowFullscreen = true;\n\t\t\t\t\twrapper.appendChild(iframe);\n\n\t\t\t\t\tvar placeholder = wrapper.querySelector('.video-placeholder');\n\t\t\t\t\tif (placeholder) {\n\t\t\t\t\t\twrapper.removeChild(placeholder);\n\t\t\t\t\t}\n\n\t\t\t\t\tobserver.unobserve(wrapper);\n\t\t\t\t}\n\t\t\t}, {\n\t\t\t\tthreshold: 0.1\n\t\t\t});\n\t\t\tobserver.observe(wrapper);\n\t\t}\n\t});\n<\/script>\n\n<\/section>\r\n\r\n<section class=\"section no-padding\" id=\"6a06986e6e891\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\r\n\r\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"yoast-breadcrumbs\">\r\n <span><span>\r\n <a href=\"https:\/\/www.nabshow.com\/\">Home<\/a><\/span> \/ <span>\r\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/\">Trends and Topics<\/a><\/span> \/ <span>\r\n <a href=\"https:\/\/www.nabshow.com\/trends-and-topics\/cloud-virtualization\/\">Cloud Virtualization<\/a><\/span> \/ <\/span>\r\n <span class=\"breadcrumb_last\" aria-current=\"page\"><\/span><\/span>\r\n <\/div>\r\n<\/div>\r\n\r\n\n\n\t<\/div>\n\n<\/section>\r\n\r\n\r\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n<section class=\"section\" id=\"6a06986e73b0e\">\n\n\t<div class=\"section-inner is-layout-flow\">\n\n\t\t\r\n\r\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\r\n<div class=\"wp-block-columns is-style-step-up is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\r\n<div class=\"wp-block-group main-inner is-layout-flow wp-block-group-is-layout-flow\"><h3 style=\"padding-bottom:var(--wp--preset--spacing--30);\" class=\"wp-block-post-title has-text-color has-base-color\">It\u2019s All Happening in the Cloud, Baby: New Camera-to-Cloud, MAM and Cloud Storage Workflows<\/h3>\r\n\r\n\r\n<figure class=\"wp-block-image size-large has-custom-border is-style-step-up\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--small)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/tnt_Frameio_article.png-1024x576.webp\" alt=\"\" class=\"wp-image-2993\" style=\"border-radius:20px\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/tnt_Frameio_article.png-1024x576.webp 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/tnt_Frameio_article.png-300x169.webp 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/tnt_Frameio_article.png-768x432.webp 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/tnt_Frameio_article.png.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Camera-to-cloud workflows accelerate the creative process. By shrinking the capture-to-edit timeframe, editors can begin working on media instantly instead of waiting for hard drives or delayed file transfers.<\/p>\r\n\r\n\r\n\r\n<p>Proxy generation of original camera files to H.264 and ProRes is one of the most used features of Studio Network Solutions\u2019&nbsp;<a href=\"https:\/\/www.studionetworksolutions.com\/evo-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">EVO Suite<\/a>, and with the latest updates this process is now faster using and also now supports the latest RED and ARRI cameras.<\/p>\r\n\r\n\r\n\r\n<p>Storage and media management specialist&nbsp;<a href=\"https:\/\/editshare.com\/mediasilo-to-offer-camera-to-cloud-with-atomos\/\" target=\"_blank\" rel=\"noreferrer noopener\">EditShare has teamed with Atomos<\/a>to bring camera to cloud workflows from the latter\u2019s camera mounted monitor-recorders into its collaboration platform MediaSilo via the cloud. After pairing your Atomos device via HDMI or SDI to the Atomos Cloud and adding MediaSilo as your destination, users can upload proxy files as they record.<\/p>\r\n\r\n\r\n\r\n<p>It\u2019s the latest such integration with Atomos products. \u201cWe\u2019ve always considered ourselves to be a neutral \u2018gateway\u2019 to a wide selection of secure destinations for our customers\u2019 content,\u201d said Atomos CEO Jeromy Young.<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/editshare.com\/mediasilo-to-offer-camera-to-cloud-with-atomos\/\" target=\"_blank\" rel=\"noreferrer noopener\">MediaSilo to Offer Camera to Cloud with Atomos (EditShare)<\/a><\/p>\r\n\r\n\r\n\r\n<p>The grandfather of camera-to-cloud is Frame.io, which was first released in 2015 and is now being revamped by its new owners, Adobe. The fourth version of the asset management software is \u201cmore than just an update; it signifies a complete transformation of the product, marking the beginning of a new chapter in how modern teams structure and manage their creative workflows,\u201d says&nbsp;<a href=\"https:\/\/blog.frame.io\/2024\/04\/09\/frame-io-version-4-beta-is-here-v4-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frame.io co-founder and VP Emery Wells<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Metadata is apparently key to the new Frame.io v4 experience. \u201cInstead of relying solely on a rigid folder structure, you can now organize and view your media based on how you and your team work in a single, unified platform,\u201d explains Wells.<\/p>\r\n\r\n\r\n\r\n<p>Frame.io has introduced a flexible, saved view of assets called Collections that allow users to select, filter, group, and sort media using metadata. \u201cCollections update in real time, reducing the time your team spends manually culling and organizing,\u201d the company says. \u201cThey also allow you to organize (or reorganize) your files in unique combinations without needing to make duplicates of your assets, which conserves storage space. Collections is our answer to providing the kinds of flexible workflows that you\u2019ve long asked for, without us dictating the approach, process, or template for how you work.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/blog.frame.io\/2024\/04\/09\/frame-io-version-4-beta-is-here-v4-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frame.io Version 4 Beta is Here (Frame.io)<\/a><\/p>\r\n\r\n\r\n\r\n<p>Blackmagic Design has expanded its camera-to-cloud workflow by enabling its latest cameras, the Pyxis and Ursa Cine 12K, to transfer proxy (compressed) media direct to the cloud. Its overall distributed collaboration concept for post-production relies on a piece of on-premise hardware. Announced in 2022, the Blackmagic Cloud Store now has&nbsp;<a href=\"https:\/\/www.blackmagicdesign.com\/media\/release\/20240412-07\" target=\"_blank\" rel=\"noreferrer noopener\">a new Max model<\/a>&nbsp;with capacity for either 24TB or 48TB, the former costing $6,495. This increased capacity of network storage is designed to work with the sizeable files of the 12K Ursa.<\/p>\r\n\r\n\r\n\r\n<p>One upside is media sync with DaVinci Resolve, meaning that the moment a film crew starts shooting, the camera media will sync within seconds so the post production team can start working.<\/p>\r\n\r\n\r\n\r\n<p>According to CEO Grant Petty,&nbsp;<a href=\"https:\/\/www.blackmagicdesign.com\/products\/blackmagiccloudstoremini\" target=\"_blank\" rel=\"noreferrer noopener\">Blackmagic Cloud Store<\/a>&nbsp;is designed to handle the large media files used in film and television where multiple editors, colorists, audio engineers and VFX artists all work on the media at the same time. \u201cIt even handles massive 12K Blackmagic RAW digital film files,\u201d he says. \u201cEach user gets zero latency and they don\u2019t need to store files on their local computer. That\u2019s perfect for DaVinci Resolve.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Users can install a local cache of media uploaded either to the Blackmagic Cloud website or services like Dropbox and Google Drive. BMD says this makes working faster because files are distributed globally to as many sites as customers need.<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/www.blackmagicdesign.com\/media\/release\/20240412-07\" target=\"_blank\" rel=\"noreferrer noopener\">Blackmagic Design Announces New Blackmagic Cloud Store Max (BMD)<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>Cloud MAM and Cloud Storage<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Media organizations are operating under tighter deadlines and narrower profit margins and are looking for ways to speed production workflows while controlling costs. This means tools for migrating to cloud that can manage costs between tiers of \u201chot\u201d and \u201ccold\u201d storage, as well as between cloud and on-premise stores, are highly in demand.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.studionetworksolutions.com\/new-evo-suite-features-announced-at-nab-show-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">EVO Suite<\/a>&nbsp;from Studio Networks Solutions is a media asset management tool for remote collaborative working. The latest updates enable users to sync, replicate, and back up media from EVO to destinations that include NAS servers on-prem in a facility, FTP and SFTP sites, and a number of cloud storage platforms, including Box.com, Wasabi, Backblaze, Google, AWS and Azure.<\/p>\r\n\r\n\r\n\r\n<p>A new bandwidth throttling function can control how much of EVO\u2019s processing power is dedicated to automation (transcodes for example) and how much resource to make available to editors working concurrently on projects. A ShareBrowser integrates EVO Suite media management directly into Adobe Premiere Pro and DaVinci Resolve.<\/p>\r\n\r\n\r\n\r\n<p>\u201cSo, when a producer wants to call out a sub-clip for the highlight reel, or leave a comment at a specific timecode marker, those details appear directly in the editor\u2019s timeline in Resolve and Premiere,\u201d the company says.<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:&nbsp;<\/strong><a href=\"https:\/\/www.studionetworksolutions.com\/new-evo-suite-features-announced-at-nab-show-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">New EVO Suite Features Announced At NAB Show 2024 (Studio Network Solutions)<\/a><\/p>\r\n\r\n\r\n\r\n<p>Sony has a bewildering array of cloud related services for live streams, production and post. The company describes&nbsp;<a href=\"https:\/\/pro.sony\/ue_US\/live-production\/networked-live\" target=\"_blank\" rel=\"noreferrer noopener\">Networked Live<\/a>&nbsp;as an ecosystem to \u201cenable production resources to be optimally connected, used, and shared\u201d to facilitate remote production through on-premise and cloud solutions. It also markets a cloud gateway service called C3 Portal which can onboard live feeds from cellular bonding links via Teradek, LiveU, and TVU Networks and in combination with Dejero and Haivision.<\/p>\r\n\r\n\r\n\r\n<p>Sony further offers&nbsp;<a href=\"https:\/\/pro.sony\/ue_US\/creators-cloud\" target=\"_blank\" rel=\"noreferrer noopener\">Creators\u2019 Cloud<\/a>, which comprises a number of cloud-based platforms and apps including a new Multi-Cam monitoring function, as well as media management service&nbsp;<a href=\"https:\/\/www.cimediacloud.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ci Media Cloud<\/a>. A new integration with Marquis\u2019s Medway provides automated ingest from Ci into Avid systems. Ci also has a new workflow to support automated VFX pulls.<\/p>\r\n\r\n\r\n\r\n<p>Cloud object storage platform Storj and storage and file management developer Amove&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/amove-and-storj-simplify-instant-global-file-access-and-remote-collaboration-302066067.html\" target=\"_blank\" rel=\"noreferrer noopener\">have joined forces<\/a>&nbsp;to offer media customers a route from on-premise into hybrid and full cloud environments.<\/p>\r\n\r\n\r\n\r\n<p>Amove provides a desktop drive that offers instant access to any cloud storage provider (AWS, Azure, Wasabi and 30 other providers are mentioned) into Storj. The Amove Drive allows users to mount their storage buckets directly from the desktop, \u201cproviding a true multi-cloud management tool that delivers immediate access to the largest files from any cloud or on-premise storage,\u201d according to the companies.<\/p>\r\n\r\n\r\n\r\n<p>Features include syncs between providers, file sharing, cloud to cloud migrations, backups, and AI powered deduplication. Patrick Kennedy, Amove CEO stated, \u201cAfter years of development and testing over 45 services, we chose Storj as the ideal partner to deliver our users instant capacity from Amove Drives with incredible speed, cost efficiency and performance within an innovative architecture that supports remote streaming and access from anywhere.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/amove-and-storj-simplify-instant-global-file-access-and-remote-collaboration-302066067.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amove and Storj Simplify Instant Global File Access and Remote Collaboration (Amove\/Storj)<\/a><\/p>\r\n\r\n\r\n\r\n<p>Cloud storage specialist&nbsp;<a href=\"https:\/\/ir.backblaze.com\/news-releases\/news-release-details\/backblaze-launches-powered-backblaze-enable-platform-providers\" target=\"_blank\" rel=\"noreferrer noopener\">Backblaze is opening up its technology<\/a>&nbsp;as a white label to third-party vendors and other companies.<\/p>\r\n\r\n\r\n\r\n<p>As CEO Gleb Budman explained, \u201cBackblaze offers companies the ability to deliver the value of our cloud to their customers without the complexity of building their own high performance infrastructure. We are happy to take care of that part so that businesses can easily expand their platforms with affordable, reliable data storage.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/ir.backblaze.com\/news-releases\/news-release-details\/backblaze-launches-powered-backblaze-enable-platform-providers\" target=\"_blank\" rel=\"noreferrer noopener\">Backblaze Launches Powered by Backblaze to Enable Platform Providers to Offer Cloud Storage (Backblaze)<\/a><\/p>\r\n\r\n\r\n\r\n<p>There are two ways customers can do this. Custom Domains lets businesses serve content to end-users from the web domain or URL of their choosing, \u201cwith no need for complex code,\u201d and with Backblaze managing the heavy lifting of cloud storage on the back end.<\/p>\r\n\r\n\r\n\r\n<p>Software developer Azion has chosen to go this route, with CEO Rafael Umann saying, \u201cWe can implement the security needed to serve data from Backblaze to end users from Azion\u2019s Edge Platform, improving user experience.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Organizations can also use an API to provision cloud storage accounts from Backblaze from within their own platform.<\/p>\r\n\r\n\r\n\r\n<p>\u201cOur customers produce thousands of hours of content daily and they need a place to store both their original and transcoded files,\u201d says Murad Mordukhay, CEO at cloud video solutions provider Qencode. \u201cThe Backblaze API allows us to expand our cloud services and eliminate complexity for our customers \u2014 giving them time to focus on their business needs, while we focus on innovations that drive more value.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Backblaze published&nbsp;<a href=\"https:\/\/www.backblaze.com\/blog\/powered-by-announcement-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">an in-depth explanation of the features<\/a>&nbsp;on its blog.<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE: <\/strong><a href=\"https:\/\/www.backblaze.com\/blog\/powered-by-announcement-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Object Storage Simplified: Introducing Powered by Backblaze (Backblaze)<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/wasabi.com\/wasabi-air\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wasabi AiR<\/a>&nbsp;applies AI-driven metadata, auto-tagging and multilingual speech-to-text transcription to cloud media storage. This is the result of the company\u2019s acquisition in January of Curio AI. Video files uploaded to Wasabi AiR are immediately analyzed and compiled into a searchable metadata index.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWhy move to the cloud if you still can\u2019t find anything?\u201d said Wasabi co-founder and CEO David Friend. \u201cObject storage without metadata is like a library without a catalog. Wasabi AiR works right out of the box and it\u2019s as simple to use as popular search engines. For example, if it finds a face that it doesn\u2019t recognize, it asks \u2018Who is this?\u2019 Using a simple UI, the user can train their own models. You can have tens of thousands of hours of video, and Wasabi AiR will take you right to the moment you are looking for.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Wasabi claims this product \u201cgreatly reduces\u201d the cost of metadata creation since customers pay only for the storage with no additional charge for use of the AI.<\/p>\r\n\r\n\r\n\r\n<p>Dave McCarthy, research VP at analyst IDC, said, \u201cWasabi AiR represents a significant advancement in tackling the longstanding issue of managing extensive data archives, within a substantial market for intelligent media storage solutions.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/wasabi.com\/press-releases\/wasabi-technologies-introduces-wasabi-air-pioneering-intelligent-media-storage-for-sports-media-and-entertainment-industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wasabi Technologies Introduces Wasabi AiR, Pioneering Intelligent Media Storage for Sports, Media and Entertainment Industries (Wasabi)<\/a><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/akamai-rolls-out-cloud-infrastructure-and-services-powered-by-nvidia-optimized-for-video-processing-302115372.html\" target=\"_blank\" rel=\"noreferrer noopener\">Akamai<\/a>&nbsp;is now using NVIDIA GPUs to beef the encoding capabilities of its cloud-based service. The new GPUs are said to be 25x faster than traditional CPU-based encoding and transcoding methods, \u201cwhich presents a significant advancement in the way streaming service providers address their typical workload challenges.\u201d Use cases outlined by Akamai include transcoding live video streams, rendering 3D graphics for VR and AR content, and for training and inferencing generative AI.<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/akamai-rolls-out-cloud-infrastructure-and-services-powered-by-nvidia-optimized-for-video-processing-302115372.html\" target=\"_blank\" rel=\"noreferrer noopener\">Akamai Rolls Out Cloud Infrastructure and Services Powered by NVIDIA, Optimized for Video Processing (Akamai)<\/a><\/p>\r\n\r\n\r\n\r\n<p>If you broadcast, stream, or distribute live video in the cloud, chances are you\u2019ve spent time building, testing, and securing your workflows. AWS has a new&nbsp;<a href=\"https:\/\/aws.amazon.com\/blogs\/media\/discover-visualize-and-monitor-your-live-video-workflows-on-aws\/\" target=\"_blank\" rel=\"noreferrer noopener\">workflow monitor<\/a>&nbsp;making it easier to do this while running AWS cloud services.<\/p>\r\n\r\n\r\n\r\n<p>It displays the relationships between resources in a graphical signal map, so you can see which resources are in use and how they are connected.<\/p>\r\n\r\n\r\n\r\n<p>AWS product marketing manager Dan Gehred says, \u201cOnce signal maps are created, you use the workflow monitor to create and apply alarm and notification templates to alert you when issues arise.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:&nbsp;<\/strong><a href=\"https:\/\/aws.amazon.com\/blogs\/media\/discover-visualize-and-monitor-your-live-video-workflows-on-aws\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover, visualize, and monitor your live video workflows on AWS (AWS)<\/a><\/p>\r\n\r\n\r\n\r\n<p>OpenDrives unveiled its&nbsp;<a href=\"https:\/\/opendrives.com\/atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlas platform<\/a>&nbsp;at the 2024 NAB Show, a new software-defined storage solution that integrates seamlessly with a broad range of third-party hardware. This versatility enables users to customize the system according to their unique creative workflows, facilitating efficient and high-speed collaboration. Designed for content creators, broadcasters, sports organizations, and technologists, Atlas adapts to specific data management needs, moving away from traditional fixed hardware\/software configurations.<\/p>\r\n\r\n\r\n\r\n<p>Designed to work seamlessly with various applications, data, and users, Atlas offers a highly performant, cost-efficient platform pre-tuned for content creation, automating internal data management and allowing users to focus more on creative output.<\/p>\r\n\r\n\r\n\r\n<p>The platform includes an integrated remote editorial and post-production workflow, using a private in-place cloud model to power the DaVinci Resolve editing suite for users in multiple locations, without performance degradation. It also helps accelerate Adobe Premiere workflows, adapting dynamically to data workloads and optimizing performance. This allows editorial teams to work concurrently on the same master project, at scale, without interruption, locking and sharing projects at will.<\/p>\r\n\r\n\r\n\r\n<p>Backed by OpenDrives\u2019 commitment to continuous innovation, Atlas incorporates advanced technologies such as containerization, REST APIs, and automation. Its design not only maximizes the efficiency of third-party hardware but also ensures a sustainable ROI by continually adding new features and functionality without extra costs.<\/p>\r\n\r\n\r\n\r\n<p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/opendrives.com\/news\/2024\/03\/opendrives-reinvents-media-industry-infrastructure-investment-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenDrives Reinvents Media Industry Infrastructure Investment Strategy with New Storage Workflow Business Model at NAB 2024 (OpenDrives)<\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-style-border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\r\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-bottom:var(--wp--preset--spacing--small)\">\r\n<h4 class=\"wp-block-heading has-text-align-left\">More Stories<\/h4>\r\n\r\n\r\n\r\n<div class=\"wp-block-group is-style-step-up is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small)\">\r\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"is-style-default wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-cdb6edea wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2984 article type-article status-publish has-post-thumbnail hentry category-cloud-virtualization category-trends-topics show-type-las-vegas show-year-64\">\r\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/article\/using-fast-to-make-pop-up-live-productions-profitable\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/cloud_liveproduction_feature.jpg.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Using FAST to Make \u201cPop-Up\u201d Live Productions Profitable\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/cloud_liveproduction_feature.jpg.webp 1200w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/cloud_liveproduction_feature.jpg-300x158.webp 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/cloud_liveproduction_feature.jpg-1024x538.webp 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/cloud_liveproduction_feature.jpg-768x403.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\r\n\r\n<h4 style=\"font-style:normal;font-weight:700; margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.nabshow.com\/article\/using-fast-to-make-pop-up-live-productions-profitable\/\" target=\"_self\" >Using FAST to Make \u201cPop-Up\u201d Live Productions Profitable<\/a><\/h4>\r\n\r\n\r\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n<a class=\"wp-block-read-more\" href=\"https:\/\/www.nabshow.com\/article\/using-fast-to-make-pop-up-live-productions-profitable\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Using FAST to Make \u201cPop-Up\u201d Live Productions Profitable<\/span><\/a>\r\n\r\n\r\n<\/li><\/ul><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group is-style-step-up is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small)\">\r\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"is-style-default wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-cdb6edea wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2636 article type-article status-publish has-post-thumbnail hentry category-cloud-virtualization category-trends-topics show-type-las-vegas show-year-64\">\r\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.nabshow.com\/article\/navigating-the-aftermath-of-crowdstrike-attacks-lessons-beyond-the-patch\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1256\" src=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Navigating the Aftermath of CrowdStrike Attacks: Lessons Beyond the Patch\" style=\"border-radius:20px;object-fit:cover;\" srcset=\"https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike.jpg 2400w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike-300x157.jpg 300w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike-1024x536.jpg 1024w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike-768x402.jpg 768w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike-1536x804.jpg 1536w, https:\/\/www.nabshow.com\/wp-content\/uploads\/2025\/01\/crowdstrike-2048x1072.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/a><\/figure>\r\n\r\n<h4 style=\"font-style:normal;font-weight:700; margin-top:0;margin-bottom:var(--wp--preset--spacing--small);\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.nabshow.com\/article\/navigating-the-aftermath-of-crowdstrike-attacks-lessons-beyond-the-patch\/\" target=\"_self\" >Navigating the Aftermath of CrowdStrike Attacks: Lessons Beyond the Patch<\/a><\/h4>\r\n\r\n\r\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n<a class=\"wp-block-read-more\" href=\"https:\/\/www.nabshow.com\/article\/navigating-the-aftermath-of-crowdstrike-attacks-lessons-beyond-the-patch\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Navigating the Aftermath of CrowdStrike Attacks: Lessons Beyond the Patch<\/span><\/a>\r\n\r\n\r\n<\/li><\/ul><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\n    <broadstreet-zone zone-id=\"174810\" class=\"left-align\"><\/broadstreet-zone>\n    <script>\n        document.addEventListener(\"DOMContentLoaded\", function() {\n            setTimeout(function() {\n                document.querySelectorAll(\"broadstreet-zone\").forEach(zone => {\n                    let childDiv = zone.querySelector(\"div\");\n                    if (childDiv && childDiv.innerHTML.trim() === \"\") {\n                        zone.style.display = \"none\"; 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By shrinking the capture-to-edit timeframe, editors can begin working on media instantly instead of waiting for hard drives or delayed file transfers.<\/p>\n","protected":false},"author":4,"featured_media":2993,"parent":0,"menu_order":6,"template":"","meta":{"_acf_changed":true},"categories":[59,33],"show-type":[63],"show-year":[64],"class_list":["post-2992","article","type-article","status-publish","has-post-thumbnail","hentry","category-cloud-virtualization","category-trends-topics","show-type-las-vegas","show-year-64"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u2019s All Happening in the Cloud, Baby: New Camera-to-Cloud, MAM and Cloud Storage Workflows - NAB Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nabshow.com\/article\/its-all-happening-in-the-cloud-baby-new-camera-to-cloud-mam-and-cloud-storage-workflows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s All Happening in the Cloud, Baby: New Camera-to-Cloud, MAM and Cloud Storage Workflows - NAB Show\" \/>\n<meta property=\"og:description\" content=\"Camera-to-cloud workflows accelerate the creative process. 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